Privacy Policy

Last updated: May 22, 2025

This Privacy Notice describes how Lucia Velluto (the "Site", "we", "us" or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on https://luciavelluto.com (the "Site") or communicate with us otherwise regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this policy.

We encourage you to read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected in the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information collected about you to communicate with you, provide or improve the Services, fulfill legal obligations, enforce applicable terms of service, and protect our rights, the Services, and those of other users.

What personal information we collect

The types of personal information we obtain depend on how you interact with our Site and use our Services. By "personal information" we mean any information that identifies, relates to, describes, or can be associated with you. The following sections describe the specific categories and types of information we collect.

Information we collect directly from you

The information you send us directly through our Services may include:

• Contact data, including name, address, phone number, and email address.
• Order information, including name, billing address, shipping address, payment confirmation, email, and phone.
• Account information such as username, password, security questions, and other account security data.
• Information provided to our customer service, such as messages you send us through the Services.

Some features of the Services may require you to provide us directly with certain personal information. You may choose not to provide such data, but this may prevent you from accessing certain features.

Information we collect about usage

We may automatically collect some information about your interaction with the Services ("Usage Data") through cookies, pixels, and similar technologies ("Cookies"). This data may include information about how you access and use our Site and your account, including device type, browser, IP address, network connection, and other technical details.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, such as vendors and service partners who collect information on our behalf, for example:

• Companies that support our Site and Services, such as Shopify.
• Payment processors who collect data to complete payment and provide the requested products/services.
• When you visit our Site, open emails, or interact with advertisements, we or third-party partners may collect information through online tracking technologies (pixels, SDKs, cookies).

Any information obtained from third parties will be processed according to this Privacy Policy. See also the section "Third-Party Websites and Links" below.

How we use your personal information

Provision of products and services

We use your personal information to provide you with the Services, in order to perform the contract with you. This includes: processing payments, fulfilling orders, sending you notifications related to your account and purchases, managing your account, arranging shipping, facilitating returns and exchanges, and all related functionalities. We may also enhance the shopping experience by enabling Shopify to associate your account with other Shopify services, according to their Privacy Policy.

Marketing and advertising

We may use your information for promotional and marketing purposes, sending you communications via email, SMS, or mail, and showing you advertisements. This may include personalizing advertising content on our Site or other sites. If you reside in the EEA, the legal basis for this processing is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.

Security and fraud prevention

We use your personal information to detect, investigate, and act against fraudulent, illegal, or harmful activities. If you register an account, you are responsible for maintaining its security. We advise you not to share your credentials. In case of compromise, contact us immediately. If you reside in the EEA, this processing is based on our legitimate interest to keep the site secure, pursuant to Art. 6 (1) (f) GDPR.

Communication and service improvement

We use the information to provide you with customer support and to improve the Services, within our legitimate interest to maintain the business relationship with you (Art. 6 (1) (f) GDPR).

Cookies

Like many sites, we use Cookies to enhance and improve our Site and Services (for example, to remember preferences and actions), to perform analytics, and to understand user interaction. For information about Shopify Cookies, see this link.

We may also allow third parties to use Cookies to personalize services and advertisements on our Site and on other sites.

Browsers accept Cookies by default, but you can change this in settings. Blocking Cookies may negatively affect your site experience. Additionally, we may continue to share some information with partners even if you disable Cookies.

Our site recognizes the signal Global Privacy Control (GPC), which allows disabling certain uses of your information. If enabled, we will treat it as a valid opt-out request for sale or targeted advertising.

How we disclose your personal information

Under certain circumstances, we may share your personal information with third parties for contractual purposes, legitimate interests, and other reasons described in this Privacy Policy. Such circumstances include:

• With providers and third parties who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, logistics).
• With commercial and advertising partners to provide services and ads. They will use the information according to their policies.
• When you explicitly ask us to share data with third parties, for example for shipping or via social widgets.
• With our affiliates or within our corporate group, for legitimate business reasons.
• In case of corporate transactions (mergers, bankruptcies), for legal obligations, to enforce terms of service, or to protect our rights and those of users.

In the past 12 months, we have shared the following categories of personal and sensitive information:

• Identifiers such as contact data and order/account information.
• Commercial information such as purchase details and support communications.
• Internet or network activity, such as usage data.
• Geolocation data such as location derived from IP.

Recipients:

• Technology providers and partners (e.g., internet providers, payment processors, logistics, support, and data analytics).
• Commercial and advertising partners.
• Affiliates of the Lucia Velluto group.

We do not use or disclose sensitive information without consent, nor to infer personal characteristics of the user.

Marketing and advertising with consent

With your consent, we share personal information for advertising and promotional activities. In the past 12 months, we have "sold" or "shared" the following data (as defined by applicable law):

• Identifiers: name, email, phone number → commercial and advertising partners
• Commercial information: products or services purchased → commercial and advertising partners
• Usage data: browsing and interaction data → advertising partners

Third-Party Websites and Links

Our Site may contain links to websites or platforms operated by third parties. If you follow these links, we encourage you to review their respective privacy policies and terms of use. We cannot guarantee nor are we responsible for data protection, security, or the accuracy of information on such sites.

Information provided on public or semi-public platforms (including third-party social media) may be visible to other Service users or users of those platforms, without usage limitations by us or third parties.

The inclusion of such links on our Site does not necessarily imply approval of the content by us or a direct affiliation with the owners or operators of those sites.

Minor Data

Our Services are not intended for children and we do not knowingly collect personal information relating to minors.

If you are the parent or guardian of a child who has provided us with their personal data, please contact us at info@luciavelluto.com to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge of having “shared” or “sold” (as defined by applicable regulations) personal data of individuals under 16 years old.

Security and Retention of Personal Data

We inform you that no security measure is perfect or impenetrable and we cannot guarantee "perfect security." Furthermore, any information you send us may not be secure during transit. We recommend that you do not use unprotected channels to communicate sensitive or confidential information.

The retention period of your personal information depends on various factors, such as the need to keep your account active, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on your residence, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may only apply in certain circumstances. In some cases, we may refuse your request as permitted by law.

• Right of access/knowledge: You have the right to request access to the personal data we hold about you, including details on how we use and share it.
• Right to deletion: You can request the deletion of your personal data.
• Right to Rectification: You can request the correction of inaccurate personal data we hold about you.
• Right to Data Portability: In some circumstances, you can request a copy of your personal data and, if technically possible, the transfer to third parties.
• Right to Object to Sale/Sharing/Targeted Advertising: You can object to the “sale” or “sharing” of your personal data or its processing for targeted advertising purposes, as defined by applicable laws.
• Restriction of Processing: You can ask us to stop or limit the processing of your data.
• Withdrawal of Consent: If we process your data based on consent, you can withdraw it at any time.
• Appeal: If we deny your request, you have the right to appeal by responding directly to our decision.
• Communication Preferences Management: You can opt out of promotional emails by clicking the unsubscribe option in each email. We may still send you non-promotional emails related to your account or orders placed.

You can exercise these rights through the appropriate sections of our Site or by contacting us via info@luciavelluto.com.

We will not discriminate against you for exercising your rights. We may ask you to verify your identity (e.g., via email address or account data) before responding to your request. By law, you can also designate an authorized agent to exercise your rights on your behalf. In this case, we may require proof of delegation and verify your identity directly with you.

We will respond to requests within the timeframes required by applicable laws.

Complaints

If you have complaints about how we handle your personal data, please contact us via info@luciavelluto.com. If you are not satisfied with our response, depending on your residence, you may have the right to appeal or contact the local data protection authority. For residents in the European Economic Area (EEA), the list of competent authorities can be found here.

International Users

Your personal data may be transferred, stored, and processed outside your country of residence. This includes personnel and service providers in countries different from yours.

If we transfer your data outside Europe, we will use recognized transfer mechanisms such as the Standard Contractual Clauses approved by the European Commission, or equivalent contracts issued by the competent authorities of the United Kingdom, unless the receiving country guarantees an adequate level of protection.

Contact Information

Company name: Kanu E-commerce 

Site name: Lucia Velluto

Phone number:  +31 6 87311394‬

Email: Info@luciavelluto.com

Company address: Ringvaert 29, 5171MT, Kaatsheuvel, Netherlands

VAT number: NL004841953B37

Chamber of Commerce registration number: 90801075

Our customer service is available Monday to Friday, from 09:00 to 17:00 (GMT) We commit to responding to and resolving any questions or issues within 24 hours.