Privacy Policy

Last updated: May 22, 2025

This Privacy Policy describes how Lucia Velluto (the "Site", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase on https://luciavelluto.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this Policy.

We invite you to read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected personal information about you from a variety of sources over the past 12 months, as described below. The information we collect and use varies based on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect our rights, the Services, and the rights of other users.

What personal information we collect

The types of personal information we collect depend on how you interact with our Site and use our Services. By "personal information," we mean any information that identifies, relates to, describes, or can be associated with you. The following sections describe the specific categories and types of information we collect.

Information we collect directly from you

Information you send us directly through our Services may include:

• Contact information, including name, address, telephone number, and email address.
• Order information, including name, billing address, shipping address, payment confirmation, email, and phone number.
• Account information such as username, password, security questions, and other account security information.
• Information you provide to our customer service team, such as messages you send us through the Services.

Some features of the Services may require you to provide us with personal information directly. You can choose not to provide this information, but doing so may prevent you from accessing certain features.

Information we collect about your use

We may automatically collect certain information about your interactions with the Services ("Usage Data") through cookies, pixels, and similar technologies ("Cookies"). This data may include information about how you access and use our Site and your account, including your device type, browser, IP address, network connection, and other technical details.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, such as vendors and service partners who collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Payment processors that collect data to complete the payment and provide the requested products/services.
• When you visit our Site, open emails, or interact with advertisements, we or third-party partners may collect information through online tracking technologies (pixels, SDKs, cookies).

Any information obtained from third parties will be treated in accordance with this Policy. See also the "Third-Party Websites and Links" section below.

How we use your personal information

Provision of products and services

We use your personal information to provide you with the Services, so we can perform our contract with you. This includes: processing payments, fulfilling orders, sending you account and purchase notifications, managing your account, arranging shipping, facilitating returns and exchanges, and all related features. We may also improve your shopping experience by enabling Shopify to associate your account with other Shopify services, in accordance with their Privacy Policy.

Marketing and advertising

We may use your information for promotional and marketing purposes, sending you communications via email, SMS, or post, and displaying advertisements. This may include personalizing advertising content on our Site or other sites. If you are located in the EEA, the legal basis for this processing is our legitimate interest in marketing our products, pursuant to Art. 6 (1) (f) GDPR.

Security and fraud prevention

We use your personal information to detect, investigate, and respond to fraudulent, illegal, or malicious activity. If you register for an account, you are responsible for maintaining its security. We recommend that you do not share your credentials. In the event of a compromise, Please contact us immediately. If you are located in the EEA, this processing is based on our legitimate interest in keeping the site secure, pursuant to Art. 6 (1) (f) GDPR.

Communication and service improvement

We use the information to provide you with customer support and to improve the Services, within the scope of our legitimate interest in maintaining the business relationship with you (Art. 6 (1) (f) GDPR).

Cookie

Like many sites, we use cookies to enhance and improve our Site and Services (such as remembering preferences and actions), perform analytics, and understand user interactions. For information on Shopify cookies, see this link .

We may also allow third parties to use Cookies to personalize services and advertisements on our Site and other sites.

Browsers accept cookies by default, but you can change them through your settings. Blocking cookies may negatively impact your experience on the site. Additionally, we may continue to share some information with partners even if you disable cookies.

Our site recognizes the signal Global Privacy Control (GPC ) , which allows you to opt out of certain uses of your information. If enabled, we will consider this a valid request to opt out of sales or targeted advertising.

How we disclose your personal information

Under certain circumstances, we may share your personal information with third parties for contractual purposes, legitimate interests, and other reasons described in this Privacy Policy. These circumstances include:

• With vendors and third parties who provide services on our behalf (IT management, payment processing, data analysis, customer support, cloud storage, logistics).
• With business and advertising partners to provide services and ads. They will use the information according to their policies.
• When you explicitly ask us to share data with third parties, such as for shipping or via social widgets.
• With our affiliates or within our corporate group, for legitimate business reasons.
• In the event of corporate transactions (mergers, bankruptcies), for legal obligations, to enforce the Terms of Service, or to protect our rights and those of our users.

Over the past 12 months, we have shared the following categories of personal and sensitive information:

• Identifiers such as contact details and order/account information.
• Commercial information such as purchase details and support communications.
• Internet or network activity , such as usage data.
• Geolocation data such as IP-derived location.

Recipients:

• Suppliers and technology partners (e.g., internet providers, payment processors, logistics, support, and data analytics).
• Commercial and advertising partners.
• Affiliates of the Lucia Velluto group.

We do not use or disclose sensitive information without consent, nor to draw inferences about your personal characteristics.

Marketing and advertising with consent

With your consent, we share personal information for advertising and promotional purposes. In the past 12 months, we have "sold" or "shared" the following data (as defined by applicable law):

• Identifiers: name, email, telephone number → commercial and advertising partners
• Commercial information: products or services purchased → commercial and advertising partners
• Usage data: browsing and interaction data → advertising partners

Third Party Websites and Links

Our Site may contain links to websites or platforms operated by third parties. If you follow these links, we encourage you to review their privacy policies and terms of use. We cannot guarantee nor are we responsible for the data protection, security, or accuracy of the information on these sites.

Information you provide on public or semi-public platforms (including third-party social media) may be visible to other users of the Service or to users of those platforms, without restriction on use by us or any third party.

The inclusion of such links on our Site does not necessarily imply an endorsement of the content by us or any direct affiliation with the owners or operators of those sites.

Data of Minors

Our Services are not intended for children, and we do not knowingly collect personal information from minors.

If you are the parent or guardian of a child who has provided us with personal data, please contact us at info@luciavelluto.com to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge of having “shared” or “sold” (as defined by applicable law) personal data of persons under the age of 16.

Security and Storage of Personal Data

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, any information you send us may not be secure in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on several factors, such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights

Depending on your location, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may only apply in certain circumstances. In some cases, we may refuse your request as permitted by law.

• Right to access/know: You have the right to request access to the personal data we hold about you, including details of how we use and share it.
• Right to erasure: You can request the erasure of your personal data.
• Right to rectification: You can request the correction of inaccurate personal data we hold about you.
• Right to data portability: In some circumstances, you can request a copy of your personal data and, if technically feasible, its transfer to a third party.
• Right to object to sale/sharing/targeted advertising: You may object to the “sale” or “sharing” of your personal data or its processing for targeted advertising purposes, as defined by applicable laws.
• Restriction of processing: You can ask us to stop or restrict the processing of your data.
• Withdrawal of consent: If we process your data based on consent, you can withdraw it at any time.
• Appeal: If we deny your request, you have the right to appeal by responding directly to our decision.
• Manage communication preferences: You can opt out of promotional emails by clicking the unsubscribe button in each email. We may still send you non-promotional emails related to your account or orders.

You can exercise these rights through the appropriate sections of our Site or by contacting us at info@luciavelluto.com .

We will not discriminate against you for exercising your rights. We may ask you to verify your identity (e.g., via email address or account information) before responding to your request. Pursuant to law, you may also designate an authorized agent to exercise your rights on your behalf. In this case, we may request proof of authorization and verify your identity directly with you.

We will respond to requests within the timeframes required by applicable laws.

Complaints

If you have any complaints about how we process your personal data, please contact us at info@luciavelluto.com. If you are not satisfied with our response, depending on your location, you may have the right to lodge a complaint or contact your local data protection authority. For residents of the European Economic Area (EEA), you can consult the list of competent authorities here .

International Users

Your personal data may be transferred, stored, and processed outside of your country of residence. This includes staff and service providers in countries other than your own.

If we transfer your data outside of Europe, we will use recognized transfer mechanisms such as the Standard Contractual Clauses approved by the European Commission, or equivalent contracts issued by the competent authorities in the United Kingdom, unless the receiving country ensures an adequate level of protection.

Contact Information

Company name: Kanu E-commerce

Site Name: Lucia Velluto

Telephone number: +31 6 87311394

Email: Info@luciavelluto.com

Company address: Ringvaert 29, 5171MT, Kaatsheuvel, Netherlands

VAT number: NL004841953B37

Chamber of Commerce registration number: 90801075

Our customer service is available from Monday to Friday, from 9am to 5pm. 9:00am to 5:00pm (CET) We are committed to answering and resolving any questions or issues within 24 hours.